Vice President of Public Programs, Communications and Visitor Experience

*** PLEASE NOTE *** ONLY applications submitted through the Autry's Employment website will be considered – please click this link to be routed: http://bit.ly/autry_employment

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Reports To: President and CEO
Supervises: Marketing, Public Programs, Visitor Services/Membership, and Education
FLSA Status: Exempt
Department: Marketing

POSITION SUMMARY

Reporting to the Autry’s President and Chief Executive Officer, the Vice President of
Communications and Visitor Experience leads public programming initiatives and strategic communications for the museum. The position is responsible for strengthening the Autry’s brand reputation and building audiences for its exhibitions, public events, educational activities, membership program, store, café, and its resident theatre company, Native Voices at the Autry. In addition to brand enhancement and revenue-generating responsibilities, the position works closely with the Autry’s Development Department on fundraising materials and serves as the Senior Staff lead on efforts to identify a long-term, viable future for the Autry’s historic Southwest Museum, Mt.
Washington Campus. The position requires strong interpersonal, management, and leadership skills, along with creativity, resourcefulness, and the ability to effectively represent the museum with a broad range of constituencies.

ESSENTIAL FUNCTIONS

Visitor Experience and Public Programming

  • Lead efforts to build and diversify the Autry’s audiences through innovative approaches to activities including, but not limited to: media and community partnerships, public program development, digital/social media campaigns, educational initiatives, member programs, and local outreach.
  • Monitor and enhance the onsite visitor, member, and student experience through ongoing evaluation activities; open dialogue with visitor-facing staff and docents; and continued improvements to visitor amenities, customer service, and wayfinding. Together with the

Autry’s Vice President of Finance and Operations, ensure the Autry’s onsite cafe/catering services align with the Autry mission and meet visitor expectations.

  • Prepare and implement crisis management and communications strategies. Collaborate with staff across the museum to anticipate potential issues and develop responses.

Strategic Communications

  • Develop, implement, and evaluate communications messaging and strategies to promote the museum’s public offerings and strengthen the Autry’s brand reputation in Los Angeles and beyond.
  • Together with the Autry’s Director of Communications and Marketing, supervise a broad spectrum of public communications activities, including e-mail communications, direct mail, print material development, digital marketing, and advertising. Support the development of talking points, speeches, presentations, letters, and quarterly Strategic

Plan progress reports. Review materials with careful attention to potential cultural sensitivities, editorial style, and brand consistency.

  • Supervise media relations strategies, including efforts to build and maintain relationships with representatives of the local and national art media community, including editors, writers, and broadcast journalists, for the purpose of developing extensive press coverage of exhibitions and other Autry activities.

Community Relations

  • Work closely with the City of Los Angeles, County of Los Angeles, the National Trust for

Historic Preservation, and a broad-based community steering committee to identify a long-term, viable future for the historic Southwest Museum and Casa de Adobe sites in
Northeast Los Angeles. Serve as the Autry’s primary community and media spokesperson for this institutional effort. Collaborate with local groups and stakeholders on community-based activities and projects to support positive neighborhood relations.

  • Through community outreach and events, cultivate relationships with Native communities, schools, political offices, peer museums, and Griffith Park-based organizations such as the Los Angeles Zoo. Identify opportunities to build broader and more diverse audiences through programmatic partnerships and cross-promotional opportunities.

Membership, Earned Revenue, and Fundraising Support

  • Lead promotional strategies to meet or exceed annual goals for admissions revenue, membership revenue, café commissions, and Autry Store sales.
  • Identify opportunities to grow the Autry’s membership base and encourage membership renewals and upgrades.
  • Collaborate with the Development Department on fundraising campaign messaging and collateral materials. Encourage interdepartmental support for fundraising efforts.

Leadership and Management

  • Lead a large and diverse team. Assist divisional department heads with coaching staff and facilitating interdepartmental projects.
  • Consult with and advise museum leaders on communications and visitor experience implications of museum activities by serving on the museum’s Senior Staff; the

Communications, Public Programming, and Visitor Experience Board Committee; ad hoc task forces; and working groups.

  • Responsible for managing overall divisional budgets, engaging in organizational goal setting, and using sound decision-making skills to resolve problems diplomatically and productively.

OTHER FUNCTIONS

Performs other related duties as assigned.

MINIMUM QUALIFICATIONS

  • Minimum of seven (7) years of experience in public engagement and communications, including several years of director-level experience. Management experience in a museum or other nonprofit cultural institution is strongly preferred.
  • Bachelor’s Degree in Marketing, Public Relations, Communications, Journalism, History, Art

History, or related field.

  • Strong leadership qualities and demonstrated management skills, including ability to hire, train, direct, supervise, and motivate staff.
  • Ability to develop and maintain effective working relationships with media representatives, community-based organizations, political offices, and diverse stakeholders.
  • Broad knowledge of marketing, public relations, branding, education, and public programming methodologies used in a large, nonprofit institution.
  • Excellent research, writing, proofreading, and budgeting skills; high-level analytical, problem- solving, presentation, and project management skills.
  • Experience with event-planning and audience engagement activities.
  • Experience with digital communications, social media, and video development.
  • Ability to understand and effectively articulate the nuanced mission, activities, services, and programs of the Autry.
  • Ability to work in a fast-paced environment, respond calmly to unexpected situations, adhere to deadlines, and demonstrate flexibility in meeting shifting demands and priorities.
  • Knowledge of American history and Native arts and cultures a plus.

WORKING CONDITIONS

Requires the use of computers, physical mobility and stamina. Involves long periods of standing, walking, or sitting. Extended work hours, including evenings and weekends, as needed.

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*** PLEASE NOTE *** ONLY applications submitted through the Autry's Employment website will be considered – please click this link to be routed: http://bit.ly/autry_employment

Job Type: Full-time